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5 Minutes To New Ideas is a podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions.

With this short-format show of 5 minutes, you can spend more time innovating and less time listening.

The shows host, Phil McKinney, is an award winning innovator whose technologies and products are used by 100's of millions of people everyday. He is the host of the award winning podcast, Killer Innovations, and author of the aware winning book, Beyond The Obvious.

This show is produced and distributed by The Innovators Network.

 

Aug 13, 2018

Who am I not selling to because I think they can’t or won’t pay for my product?

Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry

Naturally, there are some notable exceptions for companies producing exclusive high priced...


Aug 6, 2018

One thing is to know what your customers want to do, another is to understand how they intend to get it done.

It’s easy to look at their goals and tell yourself that your product will match their needs.

However, if you don’t understand their internal philosophy about what they are doing and why they are doing it,...