May 28, 2018
A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers.
Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why cars became more fuel efficient in that decade.
May 21, 2018
Have you ever purchased a product that others hated?
Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised?
The flipside to any positive emotional connection is a negative one.
If you are producing a product or service that is inspiring enough that some...
May 13, 2018
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to modify in order to...