Oct 15, 2018
I’ve never shopped at the online craft marketplace Etsy.com or even any of its competitors.
Not an area of interest for me as I’m not often in the market for hand-knitted iPod cozies, customized guitar cables, or the like.
As for my wife and daughters – they are big fans and very loyal and passionate...
Oct 8, 2018
What is surprisingly inconvenient about my product?
The designers and engineers who work at HP face many challenges
in getting their ideas signed off on.
It’s a long process from an idea to a finished prototype.
Before any product can hit the market, it faces one final test.
I take the prototype...
Oct 1, 2018
Do you sell atoms or bytes?
Do you think that your answer could change over the next five
years? Think about Amazon and the Kindle.
Jeff Bezos asked, What is my role going to be if the nature of books changes? He realized that to stay relevant and necessary his company needed to retain control over...
Sep 17, 2018
Where do we perform product research and development? Where else could this be done?
What is your organization’s philosophy about design and development?
Do you keep everything in-house, or do you outsource as needed?
There are two schools of thoughts on this.
By keeping the design process in-house, a...
Sep 10, 2018
In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty.
The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy.
Consumers want functional, usable design that highlights...