Aug 27, 2018
Do you have a digital twin?
The concept first formed on consumer sites like Yelp, but it’s
becoming a catchphrase in marketing and sales.
The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own.
Aug 13, 2018
Who am I not selling to because I think they can’t or won’t pay for my product?
Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry
Naturally, there are some notable exceptions for companies producing exclusive high priced...
Aug 6, 2018
One thing is to know what your customers want to do, another is
to understand how they intend to get it done.
It’s easy to look at their goals and tell yourself that your product will match their needs.
However, if you don’t understand their internal philosophy about what they are doing and why they are doing it,...