Aug 13, 2018
Who am I not selling to because I think they can’t or won’t pay for my product?
Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry
Naturally, there are some notable exceptions for companies producing exclusive high priced...
Aug 6, 2018
One thing is to know what your customers want to do, another is
to understand how they intend to get it done.
It’s easy to look at their goals and tell yourself that your product will match their needs.
However, if you don’t understand their internal philosophy about what they are doing and why they are doing it,...
Jul 30, 2018
What are your criteria for deciding that an idea is worth pursuing? We all have our own set of selection criteria, the first of which is usually looking for profits. However, selecting a course of action based solely on ROI can be limiting.
If you are doing something really innovative, how on earth can you determine...
Jul 23, 2018
My wife is famous for being a little frugal.
She once routed me and our son Logan from Las Vegas to Phoenix to Los Angeles and finally to San Jose because she could save twenty bucks each over the nonstop fare.
Kind of nuts, right?
But if I’m honest I have the same mind-set in one respect: I am determined to squeeze...
Jul 16, 2018
One of the first products I created as a software developer was a touch-typing program called Typing Instructor .
This was back in 1985, and at that time there was no such thing as a standard PC.
Instead you owned a specific brand and had access to the programs that had been written specifically for that make,...