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5 Minutes To New Ideas is a podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions.

With this short-format show of 5 minutes, you can spend more time innovating and less time listening.

The shows host, Phil McKinney, is an award winning innovator whose technologies and products are used by 100's of millions of people everyday. He is the host of the award winning podcast, Killer Innovations, and author of the aware winning book, Beyond The Obvious.

This show is produced and distributed by The Innovators Network.

 

Sep 17, 2018

Where do we perform product research and development? Where else could this be done?  

What is your organization’s philosophy about design and development?  

Do you keep everything in-house, or do you outsource as needed?  

There are two schools of thoughts on this. 
 
By keeping the design process in-house, a...


Sep 10, 2018

In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. 

 
The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. 
 
Consumers want functional, usable design that highlights...


Sep 3, 2018

What emotional, psychological, or status benefits could people derive from using my product?

Do you have diamonds stashed away that you reckon you can sell if times ever get tough?

Say, a family heirloom, or an engagement ring from a failed marriage?

Perhaps you know how much the diamond was appraised for by a reputable...


Aug 27, 2018

Do you have a digital twin?

The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales.

The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own.

These digital...


Aug 13, 2018

Who am I not selling to because I think they can’t or won’t pay for my product?

Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry

Naturally, there are some notable exceptions for companies producing exclusive high priced...