Jun 18, 2018
Once a product has sold, it’s pretty much out of your control.
You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess.
So why are you assuming that you know what your customer actually likes and values about your product, and how they use it solve a...
Jun 11, 2018
Magazine publishers are in the same predicament as the book-publishing and recording industries before it.
How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet?
Some fashion magazines are experimenting with making their print issues...
Jun 4, 2018
Do you need to have a finished product in order to make a sale?
Is there any way that not offering a finished product would actually give you an advantage, or even become a selling point?
My children have long since outgrown toys, but my grandkids have more than once roped into visits to Build-A-Bear.
May 28, 2018
A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers.
Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why cars became more fuel efficient in that decade.
May 21, 2018
Have you ever purchased a product that others hated?
Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised?
The flipside to any positive emotional connection is a negative one.
If you are producing a product or service that is inspiring enough that some...