Jul 16, 2018
One of the first products I created as a software developer was a touch-typing program called Typing Instructor .
This was back in 1985, and at that time there was no such thing as a standard PC.
Instead you owned a specific brand and had access to the programs that had been written specifically for that make,...
Jul 9, 2018
A few years ago, a passenger complaint letter to Virgin Atlantic circulated around the web.
It was very long, fully illustrated with photos, clearly somewhat tongue-in-cheek, and very funny, but it made a few good points about the bad food and surly service this particular passenger had experienced.
Almost three years...
Jul 2, 2018
There is a reason that the percentage in this question is as high as it is.
Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point.
If you want potentially game-changing moves to get ahead of...
Jun 25, 2018
We tend to assume that any customer is a good customer.
However, if you find that you’re working like crazy and have a
solid and reliable customer base, but you’re still not making the
profits you expected, then ask the Killer Question, Who do I not
want to use my product?
Do you remember back when dial-up...
Jun 18, 2018
Once a product has sold, it’s pretty much out of your control.
You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess.
So why are you assuming that you know what your customer actually likes and values about your product, and how they use it solve a...