Sep 17, 2018
Where do we perform product research and development? Where else could this be done?
What is your organization’s philosophy about design and development?
Do you keep everything in-house, or do you outsource as needed?
There are two schools of thoughts on this.
By keeping the design process in-house, a...
Sep 10, 2018
In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty.
The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy.
Consumers want functional, usable design that highlights...
Sep 3, 2018
What emotional, psychological, or status benefits could people derive from using my product?
Do you have diamonds stashed away that you reckon you can sell if times ever get tough?
Say, a family heirloom, or an engagement ring from a failed marriage?
Perhaps you know how much the diamond was appraised for by a reputable...
Aug 27, 2018
Do you have a digital twin?
The concept first formed on consumer sites like Yelp, but it’s
becoming a catchphrase in marketing and sales.
The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own.
Aug 13, 2018
Who am I not selling to because I think they can’t or won’t pay for my product?
Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry
Naturally, there are some notable exceptions for companies producing exclusive high priced...